STANDING SIDEWAYS SINCE 1995
$99.99
| THE UGLY TRUTH: 67% WASTE Traction has been left in the dust. Nearly 50 years from its creation, traction has yet to take the giant revolutionary leap like surfboards, leashes, wetsuits, fins and boardshorts have. Surf grip is still made using the same inefficient and limiting processes as it has for decades. Currently, making one tail pad creates 67%* EVA foam waste. And with anywhere from 13 to 24 Million surfboards being sold each year, it’s an ugly truth that produces a mountain of EVA foam off-cuts and dust. *analysis undertaken using Creatures of Leisure Icon III pad using industry standard manufacturing methods WHAT ABOUT PERFORMANCE? We worked with World Champs Mick Fanning and Italo Ferreira to re-imagine traction as we know it. And when it comes to performance, they each have radically different approaches and preferences… Mick Fanning: 5’11” natural foot with a fundamental approach that’s calculated and precise. Italo Ferreira: 5’7” goofy foot with explosive, unpredictable flair and a massive bag of tricks. With 4X World Titles and an Olympic Gold medal between them, we had the confidence to raise the bar. Please call Extreme Boardriders on 0448253731, email us at [email protected] or drop instore 7 days a week for expert advice and stock availability updates. |
